Google is paying more for advertising in the U.S. and Europe, but the company is still paying for most of the advertising it currently does in the developing world, according to a new report from the technology consultancy IHS Markit.
The report found that Google spent $7 billion on advertising in 2017, compared to $4.5 billion in 2016, and that the company’s spending in Europe was $1.4 billion, compared with $1 billion in the US.
The figures are just a fraction of Google’s global ad spending, but are enough to drive the company to spend more than it is using to support its growing global advertising business.
Google is the largest advertiser in the world, with more than $40 billion in revenue from ads in the third quarter of 2017, according the report, which also revealed that the ad network is also the biggest spender in South America and Africa.
While the company does not disclose how much money it spends in each country, the IHS report said that in 2017 the company spent $2.5 million on advertising across all countries.
Google’s spending is more than double what it was spending in 2016.
IHS says that the difference in spending is because Google’s European and Asian advertising campaigns are now largely automated, which has resulted in a smaller percentage of revenue.
Google spends a lot on ad targeting, which helps it deliver targeted ads.
The IHS study also found that advertisers in the Middle East, South Asia, Africa, and the Middle-East and North Africa regions spent $8.4 million in 2017.
The company is also investing heavily in mobile advertising, with the latest moves by the search giant including a deal with Microsoft to provide ads for Windows 10 Mobile phones.
Google also invested in mobile video advertising, and last year the company also added more than a dozen new video ads for Android phones.
But Google’s advertising spending is still dwarfed by Facebook and Twitter, the two largest ad networks in the country, which spent more than six times more on ad spending in 2017 than Google did.
The ad network, which was spun off from Google in 2012, has grown rapidly in recent years.
Last year, it spent $15.2 billion on ad sales.
Google did not immediately respond to a request for comment.