Search engine algorithms are designed to deliver relevant ads, and advertisers can tailor their ad messages to those people based on their interests and their search history.
But they also often use the information they collect about you to determine what you should search for or buy, and what you can expect to see on search results.
“Google knows where you are, what you buy, how often you browse, where you travel, how much money you make and who you associate with,” says Scott Wampler, an expert in privacy at Georgetown University.
“They know your age, your sex, where and when you are in your life.”
The more you search, the more information they can get about you, Wampper says.
And as more people start searching for information they might not necessarily need, that information becomes more valuable.
“It’s like a gold mine,” Wamplers says.
“When you’re searching for a product, you can see where the company is and where it is selling.
You can even get a look at their marketing.”
Search engine companies can use that information to build personalized search results, and they may also collect information about how people use search engines.
“You may be able to tell a lot about how a consumer searches, because the more searches they do, the higher their likelihood is that they’re searching on a search engine,” says Brian Bewkes, chief technology officer at search engine optimization firm SEMrush.
“So you can get a lot more out of the information that they collect.”
Some advertisers are using Google to build their own customized ads, which are usually delivered in different ways to different users based on the content they’re looking for, says Bewke.
For example, some search engines may not include all the relevant ads on search pages, so an ad may appear with fewer results.
But when someone types in a specific keyword, Google will deliver a personalized ad based on that information, even if that keyword isn’t the one the person searched for.
“Search engines will deliver different results depending on the context of the query,” says Wampling.
“But you’ll see different ads with different context based on what you searched for.”
And if a search query doesn’t result in any results, it can be a sign that you don’t have a very good understanding of what the ads might be about.
If an ad is too generic or doesn’t appeal to someone who may be looking for specific information, you may be better off looking elsewhere, says Wamsinger.
Google may also send ads to you based on information it has about your activity on the site, including your location.
When people are logged in to Google, the ads can track their location, like when they are logged into a new website or the Google+ app, and that information can be used to tailor the ads you see.
“The more data you have about how users use the site and the more people you interact with, the better the ads are going to look,” says Bawkes.
Google isn’t alone in using this type of advertising.
Many of the world’s largest companies use Google’s data to target their ads based on how often they visit the company’s websites, according to a 2013 report from The Information.
Google and other search engines also collect personal information about users that advertisers can use to target ads to those users, and Google also uses this information to make recommendations based on your browsing habits.
Some advertisers may also use this information in order to better understand how users respond to their ads, according the report.
Google’s goal is to build a more personalized experience for its users, which means that it has a vested interest in delivering the best possible ads to users.
But advertisers aren’t the only ones using this data to build customized search results or to build tailored ads.
Google also works with ad networks to gather information about people who search for things online, like the types of things they buy, the kinds of products they use, their interests, and their geographic locations.
“What we do with the ad data is, we know that some people are more likely to buy products that look different from other products, for example,” says Michael DeAngelis, general manager of Google’s ad network.
“We can build tailored, personalized, tailored search ads that target that.
We use a wide range of tools to get the best results from the data we collect. “
That’s not to say that the ads that we deliver to people aren’t tailored.
We use a wide range of tools to get the best results from the data we collect.
But in the end, we are going after people that we know are most likely to want to buy something or do something that we think will make their experience on our site better.”