Advertisers are starting to shift their focus away from teens and young adults in 2020.
The biggest change, though, is in the category of digital ads for children, which has already become an important part of the digital landscape.
Advertising for children and teens is not just for the masses anymore, according to Michael Wintemute, CEO of AdBlock Plus, which is the leader in this space.
In the past, advertisers were focused on the youth market, he told Mashable.
“In the digital space, kids are the next generation,” Winte said.
“This is the future of advertising.”
In 2018, the Federal Trade Commission announced that it would launch a new website that would allow parents to block ads from child-friendly content, such as cartoons.
AdBlock CEO Michael Wintsemute told Mashably that this change in the way advertisers are advertising for children is a result of the FCC’s new policy.
Advertiser networks are shifting to a different model for their digital advertising, he said.
“When they’re using children, it’s for the younger generation,” he said, adding that advertisers are shifting their focus to adults.
Wintemune said the biggest changes will come in the industry itself, as publishers start to focus on making money.
“The best part is that the more content you have on the web, the more people will see it,” he explained.
“So advertisers will be able to get more out of it.”
Advertising flyers are also a major change for publishers.
They’re no longer just for teens and adults anymore.
“Advertisers no longer have to focus so much on what’s appropriate for young people, but what’s also acceptable for adults,” Wintse said, noting that advertisers will now focus on serving the older demographic.
Advertiser network Wintemspecialists, which runs many of the world’s biggest publishers, have started to shift towards making more money out of their ads for kids.
Wintesemute noted that he is seeing a lot of changes in the media industry in the past two years.
“We see the first wave of ad changes,” he told us.
“It’s the digital revolution.
It’s the era of mobile.”
While AdBlock is in a great position to change the landscape of digital advertising for kids, Wintsum said that there are still many questions about how advertisers will pay for their ads, which could impact the future growth of the industry.
“The biggest thing is that publishers will need to adjust to make sure that the ad revenue comes in on time,” he continued.
“If you don’t do that, the revenue will be delayed and you’ll not have any of your advertisers.
You’ll just have an ad revenue gap.”
Wintsemune noted that it’s not only publishers that are facing these questions.
“When you have a lot more publishers participating, there’s going to be more advertising that has to go through them, because publishers are going to need more money to pay for the ads.”
Advertisering flyers, which are the digital equivalent of an ad, are a digital alternative to the traditional ad format.
Adblock Plus allows advertisers to display the text and images in the flyer for children.
“They’re a new way for advertisers to get a feel for what advertisers are doing with their ads,” Witsemute explained.
Publishers can then tailor the ads to fit the needs of the targeted audience, which can include younger audiences, adults, and more.
Adblock Plus also offers a new service for advertisers that lets them control the ads that appear on their sites.
Adblocks allows publishers to control what advertisers can and can’t see.
For example, advertisers can only see the text of a particular post, while ad blocks let publishers control what content is shown in the post.
Wintsum also noted that AdBlockPlus’ ads can’t be viewed on any social media platforms, and that advertisers must create their own ads for these platforms.
Witsemune explained that it will take more time for publishers to get comfortable with the new advertising models that AdblockPlus is introducing, but that he’s confident that publishers can make it work.
“Publishers will be a lot better off, and advertisers will have a better experience, than they did two years ago,” he added.