How to tell if your outdoor advertising is getting a bad rap

Outdoor advertising is increasingly being criticized for being a money-making vehicle for companies that are not actually promoting their products or services.

The most recent data shows that the average advertising agency in the U.S. makes between $1.7 million and $4 million annually.

But the vast majority of that money is being spent on advertising that doesn’t actually bring in money for the companies making the ads. 

A study by the advocacy group Consumer Watchdog found that outdoor advertising companies spend more on marketing than any other type of advertising. 

“It’s a huge problem that we are spending too much money on outdoor advertising,” says Mark Leibold, the organization’s director of communications.

“It’s not about the ads, it’s about the marketing.” 

“The majority of outdoor advertising money is going into marketing, not advertising,” Leibolds spokesperson Erin Miller told The Huffington Post.

“The vast majority is spent on marketing, and the marketing is largely paid for by the outdoor advertising agency.”

Leibs research also found that the percentage of outdoor ads that are actually generating revenue for outdoor companies actually decreased from a peak of 45 percent in 2008 to just 10 percent in 2015. 

The findings come as a new study released Tuesday by the Center for Responsive Politics found that while outdoor advertising revenues have been steadily rising for years, their overall market share has been declining.

According to the report, in 2016, only about 6 percent of all outdoor ads sold in the United States were actually advertising to consumers. 

Advertising has been an integral part of our culture since before our ancestors walked the land.

In fact, our ancestors lived in caves and fenced their own territory with the use of stone tools, wood chips, and even animals.

The cave paintings, the hand-carved stone walls, and our everyday clothing have been built around the idea of an invisible, intangible, and potentially damaging force called “Nature.”

In the modern world, our everyday clothes are made from the same materials that were used to build the cave paintings and the stone walls.

The products that we wear and carry in our daily lives have been molded around this concept of Nature, and in some cases, the products themselves have been made of synthetic materials. 

According to the study, the average outdoor advertising spend per agency in 2015 was $2,813.

However, in 2015, the annual average outdoor ad spending was $3,093, and this increased to $5,621 in 2016. 

But despite these growing numbers of outdoor advertisers, the landscape of outdoor marketing is littered with examples of the negative effects of outdoor advertisements. 

An online study conducted by the American Outdoorist Association found that for the past five years, the agency that sells the most outdoor advertising has been the same one that has been criticized the most for the way it has marketed its products.

The study found that from 2010 to 2015, American Outdoor Advertising spent $11.6 million on advertising promoting their brands in the outdoors, but that only made up a small fraction of their total advertising spending. 

While many outdoor marketers acknowledge that their advertisements are being targeted, a recent study by research firm Brandwatch found that more than half of the outdoor ads they analyzed did not get the full value of their product or service. 

It is estimated that about 1.2 million people in the country are affected by the negative impact of outdoor advertisement, according to Brandwatch’s survey. 

For many people, the negative impacts of outdoor ad sales can be felt by being forced to pay a small portion of the price for outdoor advertising.

This is often the case when outdoor advertising agencies are forced to reduce prices and/or discontinue advertising campaigns. 

In 2015, when outdoor companies had to cut back on their advertising campaigns, the industry faced a massive financial loss.

The average outdoor agency lost $14.5 million on outdoor ads alone. 

One of the biggest causes of the industry’s financial problems has been a shortage of advertising space. 

Although the outdoor industry has had an increase in advertising over the past decade, the number of outdoor agencies in the market has remained stagnant at an alarming rate.


Brandwatch, in the past three years, outdoor advertising revenue in the USA dropped by $2.7 billion from 2011 to 2015.

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