Starbucks is now one of the largest advertisers in the world and it has used its ad campaigns to help drive sales in other places as well.
The Seattle-based coffee giant has become the biggest advertiser on Google, Facebook and Yahoo search in the United States, and it is doing so without much of a push on its own ad campaigns.
It has also used its AdWords ads to help its own brands, particularly with its own new coffee brands.
Advertisers like Starbucks can leverage their brand to help generate higher sales through search results, and in doing so, help Starbucks become more popular on the search engine.
However, that doesn’t mean they should.
In a report released Tuesday, the firm found that its own ads were still working against them.
The report, titled AdWords: A Time to Go Back, found that in the six months ending in October, the ad network had generated $1.5 billion in revenue from its own AdWords campaigns.
That was less than half the $2.6 billion that it had earned from its search engine ads alone.
That’s because its own search ads are often competing with the results of other Google searches, while the search results generated by the other search engines aren’t being matched.
The result is that the company’s AdSense ad platform is generating lower-than-expected results for the ads it uses.
According to the report, AdSense revenues fell by 10.4% to $2,924 million in the year ending in September, from $2 and a half billion in the same period last year.
That decline was more than double the 12% decline that the network had recorded in the prior year, but it was still well below the 20% revenue growth reported in the previous year.
The company did not provide a timeline for when it plans to turn to other ad networks.
But the AdWords report comes as Google’s own search engine, Bing, is increasingly targeting consumers who are looking for news, sports, entertainment and restaurants to show them search results.
As Google is looking for ways to make its search results more relevant to users, it is likely that the AdSense platform will be targeted more aggressively.