The new Premier Leagues TV deal has been signed by the Premier League, the Football League and Sky.
We spoke to the league’s chief commercial officer, Matt White, about what it means for the game and how the commercial landscape will change over the coming years.
What does the deal mean for the Premier League?
The Premier League and its affiliated clubs have agreed a deal to create a “premier league for the whole of the country” with the aim of creating a new, more sustainable business model for the clubs.
The Premier Leaguers, the Premier Pro League and the Premier Football League have signed an agreement to create Premier League for the entire country and it is an exciting time for the club game.
The agreement will see clubs have more autonomy in terms of broadcasting rights and commercial rights to a much greater extent than under the previous agreement, which saw the Premier league’s commercial rights held by BT Sport.
The clubs will have access to a greater number of TV commercial spots, which will increase the amount of time clubs can spend on television.
The Premier League will also now be able to use its existing broadcast rights to help fund grassroots football and other projects.
What do the clubs have to gain?
Premier League clubs will be able take greater control over their own TV rights, and more will be available for the wider Premier League audience.
This will give clubs the ability to produce more commercial spots in order to better attract fans and attract new customers to the game.
What happens to the existing deals?
Premiers League clubs have a new deal with Sky that runs until 2021, but the Premier leagues TV deal was signed in January 2019.
The deal means that Sky will be in control of the Premier Premier League rights for the next three years, but will no longer be able do the same for the FA Cup.
This means the Premier leagues TV rights are guaranteed until 2021.
What will happen to the FA’s existing deals with BT and Sky?
The existing deal with BT expires at the end of the 2020/21 season, and the new deal comes into force on 1 July 2021.
This means that the PremierLeagues TV deals with Sky and BT will not expire until 2020/22.
What are the other new features of the deal?
There are some significant changes to the TV rights deal for the 2020-21 season.
The new deal also allows the Premier and FA to negotiate new TV deals.
What is the deal with the PremierLeague?
The new PremierLeaguers TV deal means clubs will receive a bigger share of the broadcasting rights from Sky and will be guaranteed access to Sky’s commercial content for the rest of the campaign.
It also allows clubs to increase the number of spots they can broadcast.
The amount of commercial spots is capped at 50,000 per season.
This will increase from 50,500 to 1 million.
The remaining commercial rights will revert to BT.
How much will the Premier pay for TV rights?
The deal includes a new £1.7 billion TV deal for every Premier League club, with the FA and Premier League receiving £1bn each.
This money is split between the Premierleagues TV and commercial revenue.
The remaining £1 billion will go towards broadcasting costs.
What can clubs expect from the new TV deal?
Premiership Leagues clubs will see an increase in the number and quality of commercial and other commercial spots they will be allowed to run during the course of the season, which is good news for the business and the club games themselves.
The deals are also going to see a change in how clubs can access TV and digital platforms.
Clubs will be limited to using Sky’s broadcast rights and only being able to broadcast in their own territory.
The deal also means clubs can’t broadcast during the Champions League in the Premier division, which has been a priority for clubs in recent years.
How does this affect the future of the FA?
The FA has a clear role in promoting the game, but it’s also important to recognise that the agreement has to work for all Premier Leagues.
The FA has already been making an effort to improve its commercial footprint, which means clubs need to be prepared to have their own commercial deals with commercial partners that work for them.
What other Premier League clubs are affected by the deal and how will they benefit?
Premist League clubs, who have been under the new system for years, have been told that they must pay the full value of their broadcast rights or risk being excluded from the TV deal.
This is particularly important for clubs who have had a strong commercial base for many years.
The new deal is the latest in a long line of attempts by the FA to boost the commercial power of the game in the UK.
It’s not clear whether the FA will take advantage of the new deals and the wider TV deal to increase their commercial income, but there are also concerns about whether clubs will find that their commercial deals are not as strong as they’d hoped.
Are there any other changes to other Premier Le