An Australian actor is buying a billion-dollar global network of subliminal ads that have been used to target specific audiences with images of celebrities.
Anadolu Agency, which works for media giant News Corp, is spending a record $100 million on the ad space.
The ad agency says the ad has been used in TV, online and print ads, including for the upcoming season of the ABC’s popular popular soap opera House.
It is not known how many times the ad campaign has been seen on the air.
“We have had a number of celebrities who have come out and we have had them come out on stage and it has been an eye-opener for us and we are pleased to be able to leverage this,” Anadolus managing director Andrew Johnson told the ABC.
“But, I don’t want to get ahead of ourselves because this is a very big deal and it’s not something that we can really talk about at the moment.”
News Corp bought the network of ads last year.
The network is currently being used by the likes of Oprah Winfrey, Oprah Winfield, and Gwyneth Paltrow, among others.
The ads will be on display in the Sydney Opera House, Sydney’s CBD, and on the ABC News website.
“This is an opportunity for the ABC to leverage its reach into the broader media, in the way that a network like News Corp does in terms of reaching a broader audience,” Anarul Srinivasan, chief executive of Anadolan, said.
The network is the first in a series of ads being rolled out to Australian audiences.
News Corp has said it will be spending up to $100m on the network.
It is believed to be one of the largest global deals for advertising in Australia.
The ABC reported last week that an Australian-born Australian actor was the target of a $100,000 campaign using the subliminals in the past year.