The use of Google Analytics for targeting advertisements can help marketers and advertisers improve their social media marketing efforts.
Google Analytics offers a number of different data types for analyzing the engagement of Facebook, Twitter, Pinterest, Instagram, Google+ and YouTube users and how they interact with content on the platforms.
These data are used to optimize the content, images, and videos that are shown on these platforms.
While Google Analytics can help to measure social media engagement, it also provides information to marketers and marketers to help determine what content is most valuable to them.
Google Analytics allows for the collection of data for an ad and provides the advertisers with an opportunity to optimize their campaigns.
The AdWords team provides a free tool that allows advertisers to create customized campaigns with customized data.
For example, if an advertiser wants to get a better understanding of what kind of content an individual or brand shares on their Facebook, Google Analytics allows them to collect data from the Facebook page of that individual or company and the individual or business owner.
Google AdWords allows advertisers a free platform for tracking engagement.
For advertisers that are tracking engagement, Google AdSense can provide data on the number of likes and shares from users on Facebook and other social networks, how often that content is shared, and how often it is shared by other users.
Google AdSense also provides advertisers a way to earn money by sharing their content.
For instance, if the user shares an article on Facebook, the user will earn money if they can reach a certain number of people.
Google provides an AdSense dashboard that allows businesses to track engagement and earn money.
This infographic has been republished from The New York Times’ Tech blog.
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