The NFL has spent $1.2 billion in ads during the NFL Super Bowl, making it the biggest television advertising spending spree in league history.
But it’s not the biggest TV spending spree ever.
According to an Associated Press analysis of media and commercial data, only five Super Bowls have been as large as the Superbowl ads.
That includes Super Bowl XXXVIII, which aired in 2008 and 2009.
“The Super Bowl has been an amazing success,” NFL vice president of product and marketing Brian McCarthy said at a conference last week.
“I have no doubt that we’re going to continue to build on that success.”
The biggest TV spenders during Super Bowl XLIX, which ran in 2011, were ESPN, the National Football League, TNT and Fox.
In the same year, the average TV dollar spent was $1,100.
The biggest TV-viewing event in the NFL since the merger in 1995 has been the Superdome, which drew an estimated 2.7 million viewers, according to Nielsen data.
The most recent Super Bowl was in 2015.
The average Super Bowl viewer in 2016 was 5,722, according, according the National Association of Broadcasters.
In 2016, the NFL spent $8.9 million in TV advertising, according a Sports Business Journal report.
That was up from $8 million in 2015, but it was a drop in the bucket compared to what it was last year.
There were three major TV-rights deals in the Superstition Era that year, according: The first was a TV deal with ABC, which owned most of the games on television.
The second was a joint deal with NBCUniversal.
The third was a deal with Fox that included the NFL and Fox Sports.
The deals cost the league $8,622 million in television ad spending.
CBS and Disney were the two biggest TV providers in 2016, according ESPN, with ESPN’s Super Bowl ads costing $1 billion.
That would make it the third most expensive TV advertising contract ever, behind only the Supernatural deals.
ABC also spent $2.5 billion on the Super bowl, with ABC Super Bowl advertisements costing $2 billion.
ABC was the second most expensive network during the Supermarket Bowl in 2016.
Last year, Super Bowl LI, which was the biggest Super Bowl in history, attracted a record viewership of 7.5 million, according Nielsen data, more than triple what it drew last year and the largest viewership for any game since the Superstorm Sandy disaster in New Jersey in 2016 and the Supercups in 2005 and 2006.
Super Bowl XLVII drew an average of 6.1 million viewers in prime time, according TV Guide.
The viewership peaked at 11.1 per cent in prime, or 1.1 billion people.