Which states are getting the worst of the wave of advertising consolidation?

Alabama, Texas, Arkansas, Florida, Tennessee, Georgia, South Carolina, North Carolina, Kentucky, Pennsylvania, Virginia, Tennessee and North Dakota have all seen an influx of ad spending by major companies.

This consolidation has created a lot of confusion among local consumers and led to some bad ads that are being shown by many businesses.

According to an article by BuzzFeed News, there are some things that are particularly important to remember when shopping for ad space.

Read more… “While there are certainly instances where consolidation has helped the marketplace, it is by no means a cure for bad ads, and we strongly encourage consumers to always read and understand all ad disclosures before making a purchase,” said Sarah Binder, Vice President of Brand Marketing at advertising company Ogilvy & Mather.

“In addition to a clear understanding of ad disclosure rules, consumers should also be able to choose a brand that fits their needs and preferences, and can deliver quality products.”

The biggest question mark in the ad space right now is which states are going to be able or willing to go through with the big consolidation. Read More

Related Post