On Wednesday, AdWeek reported that Google’s Google Preferred product, which offers advertisers a faster and more streamlined way to advertise on Google’s search engine, has been approved by the FTC.
It was approved for the 2019 calendar year, and it’s expected to be used for advertisers to advertise online and via other platforms.
The announcement follows a year in which the FTC was forced to step in after it received a complaint from one advertiser that its adverts were being displayed incorrectly on the Google Preferred site.
The adverts appeared in Google’s Search results and on the main pages of several Google properties.
It has been the subject of complaints from multiple advertisers.
In an interview with The Verge, Adweek editor and senior editor Peter Kafka said that Google Preferred “does not have the ability to discriminate against its users based on what they do online, but it can create an environment that is more inclusive.”
This is what Google is trying to do, Kafka added.
Google Preferred is only one example of what the company is doing to address its issues with the ad tech community.
The company also introduced a new way to view and manage the content of its AdSense and Google AdWords accounts, which have been criticised for not providing the transparency and visibility that advertisers have long been asking for.
“As a general rule, Google has been very good at getting its advertisers to do better and get more engaged,” said AdWeek editor David A. Martin.
“But now it seems like the company has lost the ability for its advertisers and users to get the same kind of feedback.
The new policy from Google may have been a positive step, but ultimately, it has been a sign of things to come.”
AdWeek also spoke to a number of other AdWords and Google Preferred users, who shared their experiences with the new policies.
One of the people who spoke with us, a tech journalist, told us that he has been able to get better performance for his ads and had no complaints about Google Preferred.
Another of our sources, who is a blogger, said that he had been able in the past to get great results for his Google Preferred ads.
Both of these people spoke to us anonymously because they feared retribution if they spoke to the media.
The FTC has said that the changes made to the way AdWords works were made to make it easier for people to advertise.
“We’re working hard to make the experience better for consumers, but that’s going to take a while,” said FTC spokesperson Sara Rosenblum.
“These changes are only a first step.”
What’s next for the ad industry?
We asked the FTC to comment on whether it plans to take any action against Google’s Preferred advertising scheme.
We’ll update this article if we hear back.
We also asked Google if the company plans to introduce changes to its AdWords advertising rules.
We haven’t heard back yet.
The change to AdWords’ advertising rules is likely to come later this year.
Google declined to comment.