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Read more The adverts are being used in a range of different areas, with MTV’s new advertising campaign using a brand of food from New Zealand.
The advert, which will run on MTV and Vevo, is being released in the US on Friday (November 19), and in the UK on Saturday (November 20).
The adverts feature the New Zealand chef in a traditional kiwi-print jacket, with a bow tie, carrying a salad, alongside a plate of kiwis.
“It’s all about authenticity,” said John Koss, head of creative at MTV Networks New Zealand, in a statement.
Koss said the campaign was “designed with the intention of highlighting Kiwi food as part of the MTV brand identity and heritage”.
“MTV has a strong track record of showcasing New Zealand food on our networks and is proud to be part of this growing trend,” he added.
MTV’s new campaign also includes an homage to the legendary rock band The Who.
The campaign features the song “Wish You Were Here”, from the song Wish You Were There, which is based on a line from The Who’s 1977 hit, “Imagine”.
We would like to thank MTV New Zealand for the opportunity to collaborate on a campaign with MTV. “
We are so grateful to the band for making this moment possible and hope this campaign brings this music to life,” the band said.
“We would like to thank MTV New Zealand for the opportunity to collaborate on a campaign with MTV.
We would also like to wish the New Zealander and his family a very happy birthday.”
The band’s manager and lyricist, Nick Young, said the band’s record label had been approached about collaborating with MTV, which he described as “the perfect platform” for them to explore a new creative avenue.
“It was an honour to work with MTV on this project, as the band are very passionate about their music and our relationship is not only about our music but also the future of the music,” Young said.
He said the music of The Who was “an amazing story to tell” and that the band “never wanted to let anything get in the way of our passion”.
MIA’s creative director, Michael Fritsch, said in a blog post that the brand was “always striving to bring the best of what New Zealand has to offer to the world” and he hoped that the new adverts would “provide an interesting visual reference for New Zealanders to help them explore the world around them”.
“It is an honour and privilege to collaborate with MTV in the future, with our shared vision of what the future holds,” he said.