The NHL has been working on a new advertising system that will use technology to give advertisers more control over their online marketing.
The new system, dubbed ‘AdSense 2.0,’ will be part of NHL TV and will allow advertisers to share content and ads with each other more easily than ever before.
“AdSense is a digital ad-ad system,” said NHL CEO Gary Bettman.
It’s about making sure the content is shared well, that there is an engagement with the content. “
The key to success is the content that is shared with each partner.
It’s about making sure the content is shared well, that there is an engagement with the content.
That’s why the content has to be engaging.”
The goal of the new system is to give marketers more control of what they share on social media and on the NHL’s websites.
The system will also give marketers a way of measuring success.
“There’s no single person that can be a leader in this space.
It requires a lot of collaboration,” Bettman said.
“That’s the challenge of this.
It takes a lot more collaboration to do something that is truly unique.”
The NHL is planning to launch the new ad-sharing platform with an initial rollout expected in the summer of 2018.
The technology is expected to be ready in time for the 2017-18 season, which will see the NHL return to a regular season format.
The league will continue to use social media to communicate with its fans.