Football’s popularity is at an all-time high, and the Premier Leagues flagship club, Manchester United, is now one of the most recognisable names in sport.
But are the Premier Loons brand, like all brand names, an amalgam of the best ideas from different sources?
And is it an amalgamation that is sustainable?
It is a big question.
But, as the new book, The Premier League: A Brand in the 21st Century, by Peter Kermode and Martin Taylor, argues, the answer is yes.
The book argues that, in a world where fans have become much more interested in brands and are also becoming more connected to the internet, the Premier Clubs brand, which had been “the bedrock of the Premier league” has now become a brand unto its own.
The new book also argues that the Premier leagues success has been largely due to the loyalty of fans and that its brand is unique and unique in that it has been created with the support of many different parties, including the Premier clubs.
“We’ve had all sorts of people who have come along with us and we’ve seen the value of that,” said Mr Kermodes, who has worked with the Premier Football League since its inception.
“The fans have been a great asset to the Premier football league.
But they’ve also been an asset to all of us.”
I don’t think we’ve ever been as lucky as we are today in terms of how our brand has been developed.”‘
A brand unto ourselves’The Premier League’s brand has gone from strength to strength, Mr Kernodes said.”
When the Premier Premier League came into being, there were only a few of us and they didn’t have a huge number of people working on it.
“So when we went to the football league, they started to have a team, the club, and we were a team.”
In the new series, Mr Taylor and Mr Kergode also reveal how the Premier leaguers brand has evolved from a simple concept, to the most successful in history.
“They’ve been a brand to themselves for quite a while, so I think the Premier is unique,” Mr Kertes said.
He said the Premier was a brand that people could identify with.
“People have to understand it has a lot of people in it and people can relate to it,” Mr Taylor said.
The books aim to “break down the boundaries of the traditional Premier League” by breaking down the Premier teams identity and giving fans more insight into how they create their own brands.
The title The Premier league: A brand in the new millennium?
is the first in the series, which has already been read by millions of people, and is available in both paperback and e-book editions.