From commercials to video games to music videos, the entertainment industry is increasingly using the digital advertising space.
The most lucrative business for digital ad buyers are TV ad networks, which have been paying up to $2 billion per month to reach about 40% of U.S. households, according to Kantar Media.
And TV networks have been looking to use digital advertising to boost their revenue.
The advent of online advertising in the early 2000s has been an enormous boon to online video, and it has led to a boom in ad-free viewing.
But for ad agencies, the digital ad market is an even bigger opportunity.
For ad agencies who are looking to get paid for ad space, the internet has allowed them to take advantage of an unprecedented amount of opportunity.
Advertisers are paying to get their content into the hands of consumers, and the digital world has opened up a vast trove of ad space for them to tap into.
This year, Nielsen, the leading ad measurement company, estimates that the digital market for ad-supported TV viewing is expected to reach $20 billion by 2021.
The number of ads that are being used by advertisers has grown from just over 200 million in 2015 to 1.7 billion last year.
And this growth has helped bring in record-breaking revenue for the industry.
The numbers show that the rise of online video and social media have been huge drivers of digital ad revenue.
In fact, Nielsen said that ad revenue from online video has grown more than 60% since 2012.
But online video is a different beast than TV ad revenue, as Nielsen pointed out.
The two markets have different business models, and both are driven by different audiences.
“Online video is much more driven by advertisers,” Nielsen’s Brian Loughlin said.
“TV ad revenue is more driven primarily by viewers and is a more transactional type of audience.
Online video is not as focused on consumers.
The people who are watching the content are the people who buy the product or service, whereas the viewers are the ones who pay for the content.”
Nielsen said it tracks ad revenue in the digital space, but it doesn’t have exact figures because advertisers don’t want to disclose how much they’re spending.
The biggest reason for this is because advertising revenue is confidential.
So, advertisers don “want to keep it a secret,” said Loughliner, adding that they also want to “not create a perception that they’re not paying for content that is in the marketplace.”
The rise of digital TV advertising, in particular, has been driven in large part by digital video’s growth in the last year or so.
As a result, advertisers have been spending less on advertising in TV ad dollars, which has helped drive the ad growth in both TV and digital.
In its latest earnings report, Nielsen noted that it expects TV ad spending to grow at an average annual rate of $1.2 billion in 2021, up from $1 billion last quarter.
TV ad revenues are forecast to grow an average of $2.6 billion a year, which is up from an average rate of just over $2 per year in 2021.
TV advertising also has seen a tremendous growth in social media, which it attributes to its “viral reach.”
“Social media has played a huge role in driving advertising growth in digital and television,” Nielsen said.
This growth in media has also allowed advertisers to build more targeted ad campaigns, and this is something that Nielsen said has helped advertisers to reach more of their potential audience.
“Advertisers can now target ads to a much wider range of people,” said Nielsen’s Loughler.
“They can reach more people with a much broader range of ads.
They can target more people based on a much more targeted set of demographic information.”
There’s also been a shift toward more social media-focused ads, which means that they have become more focused on their audience and not just the content that they’ve purchased.
“Social advertising has definitely grown,” said Matthew Dickey, a media and digital ad expert at the University of Minnesota.
“The reason why it has been so much bigger than ever is that it’s targeting the people that you’re talking about.
They’re targeting the right demographic.
They are targeting the group that’s interested in the product and wants to buy it.”
Advertiser sentiment is one of the main drivers of ad spending.
Ad revenue for media and social is also at a record high.
Nielsen expects this to continue for the foreseeable future, because people don’t care as much about brands or content as they used to, and they’re increasingly interested in social and personal engagement.
The shift to social media is also helping advertisers.
In addition to increasing their targeting to people who watch their content, social media also allows advertisers to get in front of the people they’re advertising to.
“We believe social is the future of advertising,” Loughly said.