Creative advertising companies may have their ads blocked on social media platforms because of a complaint about the use of the term ‘Honolulu’.
Advertisers are reporting that their social media profiles have been inundated with requests for ads in which the city’s name is mentioned, and a number of them have received death threats.
A Facebook ad for a coffee shop in Waikiki received more than 200,000 views in a few days.
Ads from a grocery store in the Waikilani Shopping Mall received more comments than any other in the last week.
The complaint is part of a campaign by the local non-profit organisation, Hawaii Star, which says it has received over 100 complaints from business owners, residents and visitors to the city.
Hawaii Star is also launching a website in order to monitor the use and abuse of the city name.
“Our goal is to prevent any harm to Honolulu by blocking this particular brand and all brands in the future,” the group said.
However, some local businesses are taking the complaint to court, and it is not clear what type of action they might take.
While the group’s website is in the process of being updated, the council said it will make a decision about what action it takes.
In the meantime, Honolulu is still one of the most popular cities in the US.