The sportswear giant Lamar will launch the first-ever Super Bowl ads on mobile and desktop across more than 150 markets in North America, Europe, Asia and Africa.
The ads will run in more than 100 locations across the globe from January 9-23.
The first of the commercials, which will be a commercial for Lamar’s new Nike Sport+ shoe, will air on ABC’s “Jimmy Kimmel Live,” the company said in a statement.
Lamar’s ads will be available on Facebook, Twitter, Instagram and YouTube and the ads will feature celebrities and athletes, the company announced in a blog post.
“The Super Bowl will not only mark the most popular sporting event in the world, but also one of the most lucrative advertising opportunities in the U.S. and the world,” Lamar CEO and founder Kevin C. Lamar said in the post.
“Lamars ads are an iconic way for the world to engage with and be seen by the brands we have invested in and the communities we have served over the years.”
Lamarets ads will also run in select cities in China, Brazil, Mexico and South Korea.
Lamar, which is based in Burbank, California, will also launch two ad spots on Snapchat.
In the first ad, a young boy plays with a Lamar Sport+ in a shopping mall and his family is on vacation in Thailand.
In another, a woman, wearing a Lamarets ad, is seen relaxing in the ocean with her husband.
The company said its ad campaign will feature a variety of sports and cultural events and will target young people.
“We have seen this trend for the past 10 years, and we’re excited to finally bring it to life for a global audience,” Lamarek said.
Lamas ad will be produced by the agency and produced for the broadcast network ABC, the statement said.